Blog

Thinking out loud
about B2B content.

Ideas on content strategy, buyer psychology, and what it actually takes to move pipeline. Not just rank.

Thought Leadership · B2B Sales · AI

Vibe-Blindness: Why Your Fastest Reps Are Losing Your Biggest Deals

Everyone has a vibe now. Which means nobody has an edge. Your reps are faster than ever — and yet 70% of them missed quota last year. Not because they didn't work hard enough. Because they worked hard in the wrong direction.

Amandeep Suter · April 2026 · 8 min read

Vibe-Blindness blog